If you think politicians in America get into the mudslinging, you've obviously never seen a Mexican election. Bloviating, insults and campaign ads are everywhere, and some even speculate as to who has the greatest (ahem) manhood.
Most people don't even follow the political issues, and one could easily assume that the only thing that does sway opinion is size.
"We know why we are with Roberto. It's because he has big ones," says a farmer in a TV spot to promote Institutional Revolutionary Party, or PRI, candidate Roberto Madrazo, running in third place in opinion polls.
Madrazo recently took a pot-shot at the leftist canidate's um...manliness after Manuel Lopez Obrador would not participate in a live debate.
"He didn't have the guts, he didn't have the manhood to be in the debate," Madrazo told a reporter.
Despite a women's rights movement, and women's employment numbers surging recently, Mexicans taunt President Vicente Fox for the seeming submission to his wife, Marta Sahagun, in an almost Bill and Hillary type relationship.
"This thing about size comes from a yearning among Mexicans for a strong president or even a strong party," said political analyst Marcela Bobadilla.