PETA - People For The Ethical Treatment of Animals - believes calling fish sea kittens will make sea food less appealing.
Nope. A rose by another name would be just as tasty.
It wants to change the image of fish as slimy and slithery creatures by claiming they are similar to cuter, more popular animals. "Would people think twice about ordering fish sticks if they were called sea kitten sticks?" PETA asked on its website.
I would definitely order kitten sticks. Mmmm.