It’s called the Personal Localized Alert Network or PLAN. Presidential and local emergency messages as well as Amber Alerts would appear on cell phones equipped with special chips and software.
“The lessons that were reinforced on 9/11 is the importance of getting clear and accurate information to the public during a crisis,” New York City mayor Michael Bloomberg said at a news conference on Tuesday.
The announcement of the new emergency alert system came in the wake of Osama bin Laden's death and an uptick in security and safety concerns around New York City.
Be sure to have your mobile devices on your person and on at all times, boys and girls. It's for your own good.